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Re: Is FCP X part of your five year business plan?

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Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 3:46:46 am

[Walter Soyka] "Avid's project sharing is a core strength that stems from the fundamental architecture of their system as a whole, spanning both the NLE client and the storage. They're built for each other, and I don't think Avid would be able to offer much to anybody with only half a system that they couldn't get elsewhere."

And if Avid focuses on providing the tools so Adobe and Apple users can hook in, they can expand their Isis sales.

I personally have to wonder why Avid tried to cut MC prices to sale to user base that has no interest in Isis. I don't think Avid can make MC a money maker. It's the wrong direction for them. Given they have limited R&D resources in their current financial state, using that R&D to support other NLEs.

If Adobe starts to creep further into collaborative Broadcast and Cinema markets, Avid would benefit by supporting them (and FCPX if it get there eventually).

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