APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Is FCP X part of your five year business plan?

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Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 3:38:31 am

[Andrew Kimery] "Would Adobe and/or Apple want to play ball with Avid and collaborate by giving access to deep hooks inside PPro and FCPX? If not, what would differentiate Avid's shared storage offerings from Promax and EditShare?"

Actually you point very well to Avid's potential Achilles heal. Avid can assist Adobe and Apple or one of Avid's competitors will. Avid may have to decide whether it's better for them to do R&D for other NLEs vs R&D for MC. Keep in mind that Avid simply can't continue doing what they're doing and, amongst other hardware sales, have to find ways to expand Isis sales. At this point their "differentiation" isn't doing well enough for them, it would seem. In fact, working towards multi NLE support may fend of EditShare encroachment over time.

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