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Re: Is FCP X part of your five year business plan?

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Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 3:30:31 am

[Herb Sevush] "What would shock me speechless is if it offered those services while killing off MC."

One of two things could happen in that regard. Avid allows MC to wither over time while it works with other NLEs to improve integration. Avid sells Media Composer to someone who wants to add an NLE and has the business model to profit from it. No they wouldn't kill it immediately, they'd just create a framework so other NLEs can eventually do the same job as MC as far as integration is concerned. At that point they could EOL or sell MC.

Maybe not yet the best comparison but consider EditShare's business model regarding integration. It'll be interesting to see what really happens to Lightworks development over time regarding their efforts and/or open source.

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