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Re: Is FCP X part of your five year business plan?

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Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 3:21:22 am

[Chris Conlee] "neither company has a product that can take advantage of Isis like Media Composer"
[Chris Conlee] "I think Avid needs both to be successful and to differentiate themselves from the competition at a certain level."

Avid doesn't need Media Composer so much as a way to facilitate other NLEa to use Isis. They need to sell more Isis, not Media Composer.

I'm not sure how much R&D Avid puts into Media Composer but I could see, if the company did a shake up, of focusing resources on developing for other NLEs and allowing MC to fade. Avid makes money on hardware and they may want to focus on expanding their potential hardware sales without depending on MC and the development resources that uses.



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