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Re: Is FCP X part of your five year business plan?

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Walter Soyka
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 1:40:32 am

[Herb Sevush] "What value does Unity/Isis have outside of it's relationship to Media Composer?"

[Craig Seeman] "I do think it's important to understand who the "money making" technology is in that relationship. I'm about to say something highly speculative but what should happen if Avid's solution is to focus on Isis, it's management utilities, services fees, and drop Media Composer and focus on working with other NLE developers with better integration. Neither Adobe or Apple have any kind of competing product."

I would see that as a massive step down for Avid and for their customers.

Avid's project sharing is a core strength that stems from the fundamental architecture of their system as a whole, spanning both the NLE client and the storage. They're built for each other, and I don't think Avid would be able to offer much to anybody with only half a system that they couldn't get elsewhere.

Basically, I'm re-iterating Herb's point. You may be right that Isis makes the money, but Herb was talking about value. Why do people buy Isis? Surely it's not the Avid management utilities and service fees.

Also, I'm curious why you wouldn't consider Adobe Anywhere to be a competing solution. Are you just talking about the hardware there?

Walter Soyka
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