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Re: Is FCP X part of your five year business plan?

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Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 16, 2014 at 4:58:04 pm

[Patrick Murphy] "Are you really suggesting that Avid and Adobe could do the same without a significant negative impact on their value? "

Yes exactly. For years Premiere had very little significance at Adobe. For many it was the afterthought or just the conduit to their other video apps and Adobe is NOT specifically a video company. You might have a look at their server business.

Media Composer itself makes very little money for Avid. It has some importance because of its relationship it Unity/Isis . Avid long ago left behind being a predominantly turnkey NLE company.

Apple is very careful about the roles different programs play in their eco-system. Sometimes very small pieces of the economic pie play a big role because of their product interconnections. Consider why Apple bothered to make a new MacPro given how little revenue it generated by itself. I doubt these are "vanity" projects. I suspect they play a role in their marketing as well as halo affect as anyone using these products probably buys several other Apple products as well.



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