APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Is FCP X part of your five year business plan?

COW Forums : Apple Final Cut Pro X Debates

Respond to this post   •   Return to posts index   •   Read entire thread

Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 16, 2014 at 4:58:04 pm

[Patrick Murphy] "Are you really suggesting that Avid and Adobe could do the same without a significant negative impact on their value? "

Yes exactly. For years Premiere had very little significance at Adobe. For many it was the afterthought or just the conduit to their other video apps and Adobe is NOT specifically a video company. You might have a look at their server business.

Media Composer itself makes very little money for Avid. It has some importance because of its relationship it Unity/Isis . Avid long ago left behind being a predominantly turnkey NLE company.

Apple is very careful about the roles different programs play in their eco-system. Sometimes very small pieces of the economic pie play a big role because of their product interconnections. Consider why Apple bothered to make a new MacPro given how little revenue it generated by itself. I doubt these are "vanity" projects. I suspect they play a role in their marketing as well as halo affect as anyone using these products probably buys several other Apple products as well.

Posts IndexRead Thread 

Current Message Thread:

© 2019 All Rights Reserved