APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Is FCP X part of your five year business plan?

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Craig Seeman
Re: Is FCP X part of your five year business plan?
on Feb 15, 2014 at 11:00:35 pm

[Patrick Murphy] "Of course Avid and Adobe are not angels, but at least their business model is narrow enough to suggest some restraint in alienating their customer base. Apple on the other hand has no such inhibitions. They could drop FCPX tomorrow and the negative impact, if any, on their corporate health would be relatively small. "

You may want to re-examine the business models of Avid and Adobe. Media Composer and Symphony are a very small part of Avid's revenues. They're a hardware sales service and support company.

Adobe could drop Premiere and it would likely not cause anyone to shift away from Photoshop, After Effects, Illustrator, InDesign, their Server software.

Maybe you just perceive them as NLE companies but they're not and in both cases it's a small part of their business.

Apple is all about commodification and dependencies and FCPX keeps users in the Apple hardware and software services eco-system.

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