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Re: Is FCP X part of your five year business plan?

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Patrick Murphy
Re: Is FCP X part of your five year business plan?
on Feb 15, 2014 at 8:31:10 pm
Last Edited By Patrick Murphy on Feb 15, 2014 at 8:33:07 pm

"My question back is that if you put your trust in any company you're making a mistake."

"I do trust that Apple intends to use FCPX as part of a strategy to sell Macs."

Well it appears that skepticism has it's limits.

With corporations, I think the best practice is to look at past behavior. Apple's track record is bad enough to raise doubts in any reasonable person. Of course Avid and Adobe are not angels, but at least their business model is narrow enough to suggest some restraint in alienating their customer base. Apple on the other hand has no such inhibitions. They could drop FCPX tomorrow and the negative impact, if any, on their corporate health would be relatively small.

Gaining true proficiency in an NLE is not a trivial task. It takes a lot of time, effort, and often additional expenses beyond just the cost of the NLE software. I think the number of editors still on FCP7 are a testament to this fact. Like it or not, the selection of your primary editing tool requires a unavoidable level of trust in who you buy it from.



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