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Re: 4K might become a reality quicker than we think

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Mark Raudonis
Re: 4K might become a reality quicker than we think
on Feb 11, 2014 at 3:22:39 am

I'm a little late to this party, but I thought I'd chime in since the subject line mentioned "reality"!

We used 4k (Sony f 55) to shoot interviews this season for one of our reality shows. The creative called for TWO people on camera and we were able to use the extra pixels for "Punch ins" on closeups of either cast member. One frame equals THREE angles: WS, CU left cast, CU right Cast. Worked great and was actually a cost SAVER for us. One camera rental not three. One file not Three. I could go on, but the point is, 4K acquisition is a smart tool in the right circumstances.

Delivery in 4k is another conversation. My personal opinion is that it WILL happen, but NOT as quick as we think.



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