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Re: 4K might become a reality quicker than we think

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Steve Connor
Re: 4K might become a reality quicker than we think
on Feb 10, 2014 at 9:01:49 am

[Tim Wilson] "What's especially interesting to me, though, is that indie shops, even one-man bands, get to this new tech long before features or TV do. While engineers were still arguing about how to deliver HD, event videographers were selling future-proofed wedding videos shot on HD.

The same was true with corporate video. You could shoot HD, and show it in the boardroom on plasma screens long before there was a way to broadcast it or put it on a disk. The smaller the scale project or shop, the easier it is to quickly adopt new formats -- and it's very much underway already.

Spot on, that's exactly what we're doing, a number of other small companies we know are just waiting for the release of the BMD 4K camera and the GH4 and they'll be doing the same thing.

We've been shooting 4K on our F55 for a while now, not because the customer asks for it, not because the customer pays for it but simply because it works better for us. It future proofs our rushes for library sales and it gives us more options in Post-Production for crops, stabilisation and effects.

Steve Connor

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