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Re: 4K might become a reality quicker than we think

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Gary Huff
Re: 4K might become a reality quicker than we think
on Feb 10, 2014 at 3:26:55 am

[Tim Wilson] "So I would expect lots and LOTS of 4K/5K production for spots, music videos, corporate, and yes, even weddings, long before it's common in either features or broadcast."

You will get 4K acquisition for these things from people who rushed out to purchase the cameras because they felt it would give them an edge in getting work.

But they don't get paid any more for it over 1080p acquisition.

Hardly anyone I know in the wedding biz can get clients to accept Blu-rays. They are all shooting 1080 and delivering in 480. A lot of corporate in the big tech industries here is being mastered in 720p.

Features are already 4k/5k production, even keeping it mastered there. Your statement is completely backwards, save for broadcast.


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