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Re: 4K might become a reality quicker than we think

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Andrew Kimery
Re: 4K might become a reality quicker than we think
on Feb 9, 2014 at 5:13:04 pm

[John Davidson] "That digital delivery ability will be super useful with H265 and 4k. SD to HD was painful because it was a analogue to digital transition. HD to 4k is a much easier because it's all still digital."

Just to tweak this slightly, analogue to digital and SD to HD were two separate things that occurred at the same time. SD broadcasts still exist today but consumer electronics makers intentionally coincided their push to HD products, and phasing out of SD products, along the same time frame. Of course having both things going on at the same time certainly amplified the difficulty of the process.

I agree that HD to 4k will be less confusing (people are already comfortable with the aspect ratio, frame rates, etc.,) and it will be easier because 4k content will come via streaming/downloads while broadcast will stay HD. If broadcast wanted to switch to HD then it would basically be the analog to digital switch again. The ATSC is working on new broadcast standards that included UHD but they won't be compatible with current standards which means new transmission gear for broadcasters and new TVs for consumers. Considering the cost of switching and the declining revenue in broadcast TV I'm sure not many broadcasters are eager to switch again.

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