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Re: 4K might become a reality quicker than we think

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John Davidson
Re: 4K might become a reality quicker than we think
on Feb 9, 2014 at 1:45:05 am

I'm more interested in seeing what Blackmagic comes out with this year. A production cinema camera with higher frame rates would pretty much win me over.

We have the Sony FS700, but when their 4k Recorder ended up costing more than the camera and turned it into an unwieldy bazooka, they pretty much blew whatever desire I had to get it. It's also really annoying they charge for a firmware upgrade.

That's pretty much how it goes these days. Company releases breakthrough product, then fails to follow up with making it the perfect product because of terror at cannibalizing their other product categories. How many cameras has Canon released since the 5D Mark II? Like, 80? I always felt like the FS700 was a hail-mary fluke from Sony. It's still phenomenal for slow motion, but once you've worked with RAW color it's kind of hard to want to go back to H264.

John Davidson | President / Creative Director | Magic Feather Inc.


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