APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: And the lightbulb goes on...

COW Forums : Apple Final Cut Pro X Debates

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Craig Seeman
Re: And the lightbulb goes on...
on Feb 4, 2014 at 5:06:23 pm

[Simon Ubsdell] "X's total sales to date have surely got to exceed sales of all other NLE's ever produced combined - times a large factor.

Market share within the conventional film and video industries is a whole other matter, surely?"

One might venture that X is a leading NLE in the "non professional" market. Probably well ahead of Vegas there.

Another would be that while X is still a "curiosity" in the "Pro" markets it may well be a "tire kicked" more often than any other single NEL. Each tire kicker is a potential convert, if not now, later.

Unlike Sony, it would seem Apple is much more highly motivated since FCPX use can be a factor in Mac sales and allegiance.

That Apple spent so much development time on changing the library system vs more glossy features, would seem to indicate they are certainly looking at share use situations.

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