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Re: Palpable disappointment

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Marcus Moore
Re: Palpable disappointment
on Dec 4, 2013 at 3:21:26 am

If you discount maliciousness, which- really... what does Apple gain from keeping the MacPro out of our hands but frustration like yours.

The MacPro has taken centre stage at 2 Apple keynotes in a row now. They had an ad for it in theatres. They sent out posters... I think they're proud of the machine and want to get it into people's hands.

I think it's one simple factor. Volume of essential components. Whether it's CPUs from Intel, the GPUs from AMD, Thunderbolt2 controllers... I think they've had to hold off release until they have enough supply on these components to meet initial demand. Why? Cause after having to apologize for it during an earnings call, I don't think Tim cook wants a repeat of the 2012 iMac launch- with super-constrained supplies and shipping delays that went on for months.

I think they have something to prove with this US factory too. I'd imagine MOST MacPro orders will be BTO configurations. So the last thing they want is their US factory coming under fire cause it takes someone a month to get their order fulfilled.

That's my crazy theory.



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