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Re: When do you think Apple will pull the rug out from under you again?

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Neil Hurwitz
Re: When do you think Apple will pull the rug out from under you again?
on Sep 17, 2013 at 2:46:02 am

This type of thread pops up every now and again and
Even though I am completely out of the biz I still like to keep up.
I had the first AVID MC 8000 in NYC installed by BZ 1992
And was in biz for 13 years before that. So here is my two cents.
This industry has gone from a Money Maker to just Plain Sh-t.
There are those who whine and say what about the “ART”
Well guys I hate to bust your bubble but it doesn’t matter.
NOBODY ever said, I got to watch this show or see this film because
of the editor or colorist. You can be replaced instantly.
Moreover, lots of the lines of value added services, are being leached out by technology.
No more money from time code burn-ins, dubs,
film to tape, standards conversion, and hourly charges for gear.
All you got to sell now is TIME
and it’s relatively cheap time to boot.
We used to have these discussions on the Old Avid-L and I always said
And still say today that without markup on equipment and without a high economic barrier to entry, running edit bays is like driving a TAXI, and will pay the same wages.
We used to add in a CHRYON MAXINE and bill an additional 125.00 per hour to an edit session. Dual Twin Deveous 350 per hour.
The Sushi Flowed and Dry Cleaning was picked up.
We billed 6 to 7 grand for a 8 hour studio session ona regular basis.
There simply isn’t the same money making opportunity anymore.

No sour grapes here, I’m glad I spent 32 years
in the biz and now it’s time for a younger generation to come in.
I just don’t see them having the same money making
potential that existed 32 years ago.
Not to mention that we had some really really cool toys to play with
Flying around a Warren Smith Animation stand was fun
Playing with the ADO Joystick was fun
Watching 4 VPR3’s spin up and zip along was fun
Watching 100 VHS machines automatically cycle thru a dub run was fun
A Big Switcher with lots of Keyers and ME’s was fun
Just getting all the stuff to work was fun.

Sitting in a dark room looking at a computer monitor all day
Is Not Any Fun At All.

I’m willing to bet that Full Sail down in Fla. is the most profitable company In the biz, not because they make great shows
but because they con young kids into paying ridiculous tuition for training in a career that has way more aspirants then slots. For me it was all telling when a regular poster on the COW announced
That he was forming an “Education Division” with their own Educational Programming.
Rake those suckers in.


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