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Re: Because it's being built into FCPX?

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Michael Phillips
Re: Because it's being built into FCPX?
on Jun 30, 2013 at 6:33:19 pm

Could just be purely financial and didn't have enough of a value marketing wise for Technicolor. Adding up development costs, marketing, and other related costs to creating this - it probably didn't have a good ROI. Development costs don't go down because a product is cheaper. When doing that game, it is a volume play and probably didn't get what they expected.

Another strategy is as a marketing app (ala KataData app) to bring in additional services to Technicolor which I doubt it did.

Or it is the loss leader to other products such as RedCine X Pro for RED (really camera support) or DaVinci for Blackmagic - sells $1K dongles and related hardware which Technicolor did not have.

Most likely in the end, Technicolor didn't get any of these benefits and just cut their losses.


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