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Re: Because it's being built into FCPX?

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Michael Phillips
Re: Because it's being built into FCPX?
on Jun 29, 2013 at 6:00:54 pm

Not really - I am just saying that anything color wise is not some proprietary technology - especially this level and not something a company needs to buy from a technology perspective, but perhaps from a jump start into the market or get to market sooner than developing themselves. If it's cheaper to buy than to make - then that could be reason enough. I was just referring to any "technology" from such as an acquisition. For example, with v7 of Media with LUT and CDL support I can make looks all day as .cube and apply them in real time and change as needed. Very similar process and I am creating the looks in Resolve for free. I suspect people will make "looks" to give sway or package up as needed to take advantage of this. But the technology is not new or proprietary. How it's integrated may be though...

Michael


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