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Re: Why subscriptions are bad for Adobe

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Ronny Courtens
Re: Why subscriptions are bad for Adobe
on Jun 3, 2013 at 7:07:49 am

It's always good company policy to have options and Adobe does not have any monopoly anywhere, certainly not in the professional A/V world.

We have a number of CS6.5 Master Collection licenses and we have decided to not further invest in Adobe software. Not specifically because of the CC debacle, that's not really an issue for us. But mainly because at NAB I haven't seen anything that can justify spending more money on Adobe apps.

Since last year we have developed a new workflow around FCPX/Motion, Smoke 2013 and Resolve for national broadcast work in our 2 post houses and so far our creative people as well as our clients have been extremely satisfied with it. These apps work perfectly together and with every update the workflow gets stronger. Smoke was a no-brainer because we already have a Flame station in-house and the workflow as well as the features are very similar. Motion 5 is a perfect companion to FCPX and if Apple brings seamless integration between FCPX and Motion they will have a winning combination for realtime on-edit mograph jobs.

Even with the coming updates Adobe doesn't offer anything that we cannot already do better in our current workflow, so I cannot justify any further investment in their software at this time.

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