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Re: WSJ: Avid Technology to Restate Results Amid Ongoing Review

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David Lawrence
Re: WSJ: Avid Technology to Restate Results Amid Ongoing Review
on May 25, 2013 at 6:26:44 am

[Bill Davis] "My personal opinion is that Apple's engineering teams obviously get clear advanced looks at the state of hardware development well in advance of us mere mortals. Those engineers then get a vision of what can be done with the new technology. So they write for the new possibilities that are emerging."

Unfortunately this is much less true than you imagine. It's a well-documented fact (and I've had this confirmed from insider sources) that Apple's culture of secrecy extends to divisions within the company as much as to the outside. In advanced development, groups may be designing software with no knowledge whatsoever of the ultimate final product. This was the case with the iPhone, for example. Part of the reason for the recent management shakeup - firing Forestall and putting Jony Ive in charge of software design - was to foster an environment of greater collaboration between divisions. Hopefully we'll begin seeing the benefits of this new approach soon. WWDC announcements and demos should offer a clue.

David Lawrence

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