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Re: WSJ: Avid Technology to Restate Results Amid Ongoing Review

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Andrew Kimery
Re: WSJ: Avid Technology to Restate Results Amid Ongoing Review
on May 24, 2013 at 3:27:04 pm

[Bill Davis] "The link between monthly subscription and updateability is imaginary. Apple (and many other software manufacturers including most Apps on your phone - do it constantly.

This is about revenue. Nothing else. And, BTW, there's nothing wrong with it being about revenue. It's the lifeblood of any business. Period."

If the link is imaginary then why did Apple used to charge iPod users for feature upgrades that iPhone users (on cell phone subscription plans) got for free and why is Avid going through this internal audit? SOX is real and so are companies attempts to do business how they want while abiding by its regulations.

And why is it only one or the other? Can't it be about accounting procedures, revenue and freeing all their applications from the artificial lock-step of upgrading in unison (ready or not)? Ultimately you are right that everything a business does is comes back revenue. Even Apple's grand re-imagining of what editing could be was little more than a ploy to separate you from your money. ;)

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