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Re: Adobes social media is crying foul.

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Chris Jacek
Re: Adobes social media is crying foul.
on May 7, 2013 at 7:16:24 pm

I think there are maybe 2 unintended consequences of this move by Adobe. The first, more obvious consequence may be increased piracy. Even though it is hard to imagine any MORE piracy than there is now for their products, I think about my situation as a teacher and facilitator at a college. The CC is nowhere near as convenient for me to implement multiple seats for my program. The Teams option may be logistically solid, but at $40 a month, the cost is way too high for our budget. We currently pay about $6 a month for our maintenance license for Production Premium.

Going forward, the only option I see is to require the students to buy their own CC subscriptions at $20 a month (not really a bad price) to use on their laptops (which are required for the program). Many may buy it, but I believe many will not. And since the software is required for class, those who don't pay will find other ways to get the software. Once one student figures out how to get a pirated copy, word will obviously spread. Not a good scenario.

I believe the longer-term consequence of this move by Adobe, coupled with Apple's FCPX debacle, and the possible demise of Avid, is greater use of open-source software. I have to think that those who are involved with Lightworks are happy to see companies like Apple and Adobe make unpopular decisions. Quite frankly, I'd imagine that most of us have this secret hope in the backs of our minds (or front) that Lightworks will evolve into the best NLE in the market, and that would truly revolutionize the industry.

I am actually not as angered as most by Adobe move, but I am not exactly happy either. I think they are having their LeBron James moment. They made a decision that is going to be somewhat unpopular no matter what, but would be understandable to most, and turned it into a much bigger deal because of the way they did it. A more measured phase-out would probably have been more popular. The same thing happened with the immediacy of the FCP7 death. If we learned anything from LeBron, it that sometimes the way you do things can have more impact than the thing itself.

Professor, Producer, Editor
and former Apple Employee

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