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Re: Premiere Pro CC it is then?

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Walter Soyka
Re: Premiere Pro CC it is then?
on May 6, 2013 at 7:25:13 pm

Adobe has written an open letter outlining their transition from Creative Suite to Creative Cloud:

http://adobe.com/go/creativevision


There's also an updated FAQ here:

http://www.adobe.com/go/cc_faq


Many here are looking at this from a pricing and control standpoint (with pitchforks and torches in hand), thinking it's just a new way to pay for the same kind of software they've always "owned" outright, but Adobe's creative vision published above also suggests a lot more to come in the way of interconnectedness and integration between products and services.

I think it's a big, bold idea with a lot of promise, much like Creative Suite was almost ten years ago.

Maybe it's not right for everyone, and I do understand why people would want perpetual licenses. I still think that subscription payments are not the existential threat that so many others are seeing, but are instead a workable, practical way to run a business.

I am really excited to see a developer put "connectedness" at the center of their offering. There may not be much to it now, but building infrastructure in the software around this idea of working together and working anywhere is very forward-looking.

If CC grows over the next few years at even a fraction of the pace that the rest of the Adobe apps have grown over the last few years, it could be a really compelling offering.

As everyone here is so fond of saying: time will tell.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
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