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Re: What will Apple do with the Macintosh?

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Marcus Moore
Re: What will Apple do with the Macintosh?
on Apr 29, 2013 at 12:56:56 am

That supposes that every decision a company makes is from a purely and IMMEDIATELY-quantifiable profit-driven standpoint.

If Apple's only motivation had been money, they could have cut the margins on their products in a grab for more marketshare years ago, but they haven't. Though strangely this decision seems to have made them the most profitable computer company anyway...

I'm sure Adobe certainly isn't a stranger to investing in technologies where they're profit potential is years down the road.

And while I think Apple will sell a butt-load of MacPros to A/V professionals, the market goes far beyond that. Apple would see way more sales of a MacPro to iOS and Mac developers doing serious number crunching in Xcode. And Apple DOES definitely care about it's iOS and Mac developers.

It's not just about us. That's why I think a MacPro is going to remain a relevant machine for Apple for years to come.



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