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Re: Could Creative Cloud discourage plugin developers from embracing Premiere?

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Walter Soyka
Re: Could Creative Cloud discourage plugin developers from embracing Premiere?
on Apr 16, 2013 at 8:49:01 pm

[Oliver Peters] "But that gets us back to the core argument. Namely, have the business models of Apple and Adobe both, killed incentive to do new, high-quality custom effects?"

Looking at the examples listed, what I see are largely high-end, expensive plugins (which I happen to rather like and have come to rely on) faring poorly in mid-tier and low-end markets which are probably significantly more price sensitive.

Effects sets like BCC and Sapphire may be staples on big finishing systems like Smoke or DS, or may be commonly used via OFX on other big-ticket systems like Nuke, Fusion, SCRATCH, or Mistika. Even given some moderate success with finishing-oriented FCP/Ae solutions, why should we assume that will translate to huge successes on even smaller/cheaper systems?

With Resolve Lite 10 being free, the number of seats of OFX-capable software will skyrocket, but how many of those new users are really potential customers for BorisFX or GenArts?

I'm not convinced this is a case where a rising tide lifts all boats. I think that some of the effects we're discussing are simply niche products, and that niche is not growing nearly as fast as the market as a whole.

Maybe they're just being disrupted by more broadly-targeted, broadly-priced tools? There seem to be no shortage of new effects from other developers.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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