APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Apple to launch new PR campaign for FCPX leading up to NAB.

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David Lawrence
Re: Apple to launch new PR campaign for FCPX leading up to NAB.
on Mar 28, 2013 at 10:02:46 pm

[Chris Harlan] "...along with the hope that we were only being shown a small part of the coming release."

This. ^

I was texting with a buddy who was at the Supermeet for the announcement. We were both thrilled at the possibilities being shown. We assumed the demo was of a fraction of the features of the release. We thought we were just seeing important new features. I believed that for months after NAB. It was inconceivable that the demo *was* the release.

I think if Apple had been more honest about what they were showing and what they intended to do to FCP Studio, the reaction at Supermeet would have been much uglier.

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