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Re: Apple to launch new PR campaign for FCPX leading up to NAB.

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Chris Harlan
Re: Apple to launch new PR campaign for FCPX leading up to NAB.
on Mar 28, 2013 at 6:59:03 pm

[Helmut Kobler] "The article got one notable thing wrong. It says that after X's NAB introduction, "the backlash was swift and fierce."

But actually, that backlash came when the software launched a few months later. At the NAB demo, I remember there being a lovefest from a lot of corners. People liked what they saw, and couldn't imagine that so many "take for granted" features wouldn't in fact be taken for granted by Apple.
"


There was immediate negative reaction, mostly worry, along with the hope that we were only being shown a small part of the coming release. The reason that you only heard cheers at the demo was that stunned silence doesn't make a lot of noise.


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