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Re: Apple to launch new PR campaign for FCPX leading up to NAB.

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Helmut Kobler
Re: Apple to launch new PR campaign for FCPX leading up to NAB.
on Mar 28, 2013 at 5:23:37 pm

The article got one notable thing wrong. It says that after X's NAB introduction, "the backlash was swift and fierce."

But actually, that backlash came when the software launched a few months later. At the NAB demo, I remember there being a lovefest from a lot of corners. People liked what they saw, and couldn't imagine that so many "take for granted" features wouldn't in fact be taken for granted by Apple.

I'm glad to see Apple making a marketing push. Maybe they're release 1.1 as well.

-------------------
Los Angeles Cameraman
Canon C300 (x2), Zeiss CP.2 lenses, P2 Varicam, etc.
http://www.lacameraman.com


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