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Re: NAB and FCP X

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Craig Seeman
Re: NAB and FCP X
on Mar 8, 2013 at 6:29:04 pm

Herb, have you looked at their Lightworks page?

It was fairly popular in Hollywood for a bit. Maybe not as big as Avid but there are not new by any means.

Obviously they're aware that they faded and are working on that. Editshare acquired them in 2009. Now that there's the beginnings of "Avid insecurity" they're working on bringing back Lightworks, not as an NLE for sale but as a marketing tool... in the way Avid never used MC for Isis.

Read Lightworks history. It mentions a little of EditShare's business strategy with it.

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