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Re: Opinions on what NLE to teach on a new BA in Film & Screen Media Production

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David Roth Weiss
Re: Opinions on what NLE to teach on a new BA in Film & Screen Media Production
on Feb 9, 2013 at 6:24:17 pm


Although Avid Media Composer is used extensively by high-end facilities, especially those specializing in advertising, broadcast, and film, it is certainly not the "industry standard," at least not in the sense of the number of licensed users, and by a long shot. I know it seems hard to believe, but if the sheer number of licensed users constitutes the industry standard, that slot has been, and continues to be held by Adobe Premiere.

The true answer to your question really cannot, and should not, be dictated by sales or popularity, but instead by the aspirations of your students, and by the aspirations of your school for its students, in terms of which segment of the industry they will most likely be able to work in, gainfully, after graduation. Is their employment most likely to be in corporate video, broadcast, film, or some other arena?

Or, is the real objective of your school not to specialize in video at all, but simply to teach students how to better communicate in the modern world, to better tell stories, and to better convey messages? In other words, is the language of video going to be taught as the new study of "English," in a broad curriculum, in which the overall objective is to learn to improve general communication skills, such as in a Bachelor of Arts degree, where students study a variety different subjects rather than churning out specialists?

David Roth Weiss
ProMax Systems

Sales | Integration | Support

David is a Creative COW contributing editor and a forum host of the Apple Final Cut Pro forum.

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