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Re: Associated Press switches to Premiere pro

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Michael Hendrix
Re: Associated Press switches to Premiere pro
on Sep 9, 2012 at 1:32:10 pm

I think some are missing the key takeaway from this announcement. That a major media organization is making the switch.

It doesn't matter what they cut or how much Adobe "gave" them. They would not use a tool that would hurt the business based on a discount.

The one thing that will influence my decision will be availability of freelance editors. I rely on having 3 to 4 freelancers a day in our shop cutting. Not a single one has embraced X but most have started to edit with Premiere for one reason, they already have it.

Features aside, my choice is what is best for the business and what I need to get the job done, and it is leaning towards Premiere, which I would imagine the position the AP was in.

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