APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: What we have really lost with FCP 7

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Aindreas Gallagher
Re: What we have really lost with FCP 7
on Jul 13, 2012 at 9:32:35 pm

Aye, I love unit. Have a done a few stints there. Who doesn't like a wee soho lunch menu?

say unit was like an affirmation walking in though - OS folder structure, work practice, the general notion - you realised that everyone was figuring out things the same way - nearly identical file folder structure organisation in OSX for FCP was spontaneously happening everywhere. And unit was the place with the passcode locked room for EU apple ad work for gods sake?

In a way, what I think apple didn't see, or even care about, was that their editing system had become, outside of itself, a structure for a lot of contemporary thought about how editing and post should take place - FCP had a real base level validity - that reality permeated half of london.

People drew conclusions about the world they were in based on the democratic strength of the application. For all its failures - it was ludicrously strong.
In many respects, Final Cut Pro was an underpinning to an important shift - that lots of people realised they could pull things together - as designers had done for years prior.
No one really needed Isis or Irix - we could happily self organise. And we did en masse. real workers of the world in a sense. death to flame and avid.

Apple produced a sentence with FCP - they were saying that there was full democracy within true professional craft. In a really interesting way, they were disseminating scales of skills availability - anyone could make an OMF, and anyone could conduct absolute first rate colour grading, Final Cut Pro wasn't an application, it was a gift platform to let anything ensue.

FCP was, more than anything else, an open patent.

The only problem I have with FCPX is that it is a brain damaged diminution of craft designed for complete illiterate morons.
It's not an open patent now - its a burger recipe.

its not communicable or real, its not transferable or valid, its certainly not intelligible: its a laughable mess of cupertino egocentric phrases like "secondary storyline" and "connected clips", "roles", "special sauce" "eleven spices" "umami" "amazing editing flavours"

It's the liberal arts as a cheeseburger.

or a razor for aluminium unibody blades.

thought maybe one last rant and that. would be a shame not to no?

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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