APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Why do you think a new Mac Pro ISN'T coming?

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Tim Wilson
Re: Why do you think a new Mac Pro ISN'T coming?
on Jun 1, 2012 at 2:03:56 pm

[Steve Connor] "and I'll be sad that we'll all have to stop talking about it when the new MacPro is announced in the next couple of weeks :)"

The coolest thing for Apple -- they'll sell an almost infinite number of these things. Mac Pro fans will hoard them like gold, or freeze-dried chicken a la king, to prepare for the coming "abandoning pros FOR REALS this time" apocalypse.

All the while, lamenting what this machine SHOULD have been, but can never possibly be. As a result, Apple releasing the kind of Mac Pro that Apple ALWAYS releases -- underspec'd in nearly every way but silver-ness and Mac OS X-ness -- will be nevertheless seen as a portent of said apocalypse.

There is always another shoe to drop.

And if Apple doesn't say what needs to be said in a couple of weeks, it will be raining shoes.

If the axe has indeed already fallen, I agree with others who have said that "Apple is just selling off inventory" seems unlikely. It's more likely that have pretty accurately gauged inertial demand, and are just making enough of them to both hide that it really HAS been EOL'd, and not leave that money on the table.

I mean, Apple EOL'd FCP in 2009. You could even argue that they EOL'd it in 2007 (the ProRes release), and 2009 was that last patch slapped on while it was circling the drain.

2011 is just the year they stopped SELLING it -- not because they had excess inventory, but because there was no reason to leave that money on the table for all those years.

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

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