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Re: Apple Posts FAQ on FCPX

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Tim WilsonRe: Apple Posts FAQ on FCPX
by on Jun 1, 2012 at 1:51:07 pm

[Jeremy Garchow] "I actually laughed out loud."

To their credit, I think they did that halfway tongue in cheek.

Maybe not. I know that people pronouncing things they way the LOOK instead of the way they're SUPPOSED TO SAY IT drives branding people insane. Heaven forbid that they spell it the way they want it pronounced.

The thing that struck me is that there are almost no actual answers. It actually is a list of the questions, which is pretty remarkable. "Here's the list of questions, now go away and read the answers WHERE THEY'VE ALWAYS BEEN, YOU MORONS."

I mean, after each question it might as well as just said RTFW (read the f-ing website).

My FAVORITE favorite thing is where they actually direct you to ANOTHER FAQ, which likewise is just a list of links -- many of them the EXACT SAME LINKS as the page they just directed you away from.

My theory is that this is a jingling set of car keys. "Look over here you crying babies! Shiny! Shiny!" Maybe they hope you'll get mad enough at the FAQ that you'll forget how mad you are about FCP ECKS.

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

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