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Re: The Mac Pro we dream about?

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Tim Wilson
Re: The Mac Pro we dream about?
on May 9, 2012 at 9:56:48 pm

[Tangier Clarke] "I'm thinking an Apple Cube 2 with thunderbolt"

I loved the Cube!!! But a perfect example of designing by "we think it's cool" rather than "people can really use this." We'll call it "form over function" and be generous. More like "form stole function's lunch money, pulled down its pants and shoved it in the girls locker room."

BTW, I was in the press pit no more than 30 feet from Steve when he unveiled it at MacWorld NY in 2000. It looked like something that had come down from heaven. The only time since then that I've seen so many people gawking at a device MAY be the Blackmagic Cinema Camera...but I'm actually not sure I've ever seen so many people so enthralled.

But it appeared to crack almost immediately. (Apple swore that they weren't cracks - just LOOKED like cracks, but, as Steve said at the time, "You're looking at it wrong." He didn't really, but he might as well have.) Put a CD in, and it sounded like a rocket about to take off. Power supply problems, hard drive problems, boot problems....lotta problems.

Sales were so far below expectations that, when the report came out, Apple stock lost nearly 50% of its value in a matter of hours. Of course, the stock was at $50 at the time, so dropping to $26 overnight is what we call "a buying opportunity."

One lesson learned is that people using lower-end iMacs didn't step up to the G4 cube. G4 tower owners stepped down. While I continue to maintain that a new Mac Pro is coming...someday...I can easily imagine a nifty new form factor that allows Apple to all but crater its existing customer base and their needs for something that's much more modern, while pushing the price for the new "pro" option way down to create something that will appeal to a potentially exponentially bigger audience.

Insert punchline here.

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou

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