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Re: SCRI Avid's Official Report

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Oliver Peters
Re: SCRI Avid's Official Report
on Apr 30, 2012 at 3:46:05 pm

I think the way Avid defines the "pro editors" segment doesn't include storage, i.e. ISIS. That's a different business unit and calculated separately in their income reports. "Pro editors" would be sales from DS, Symphony, Media Composer (also maybe NewsCutter?) and associated DX hardware. So moving to a 50% software base means lower sales on Avid i/o hardware. "Creative enthusiast" would be Avid Studio and also the M-Audio products, especially ProTools M-Powered. Maybe also Sybellius sales.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL

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