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SCRI Avid's Official Report

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Craig SeemanSCRI Avid's Official Report
by on Apr 30, 2012 at 1:36:01 pm

Avid Q1 Pro Editors Revenue Down 30%

Avid execs stated that while Pro Video Editors unit volume is up, revenue for this category is down 30% in Q1.


The company expects sometime this year for this category to be greater than fifty percent software based.

. . . the company expects to “trim” its product line.

I wonder what this means regarding Isis? We can guess that Media Composer and Symphony are going to be consolidated. I'll speculate an MC EOL with an paid upgrade to Symphony.

Avid revenue is at its lowest point in years

“Revenues were down from last year primarily related to the creative enthusiast portion of our business”.
CEO Gary Greenfield said that the majority of the “creative enthusiast” segment was related to audio products but that the consumer enthusiast sector experienced double digit declines in Q1 as well, in spite of the favorable reviews for the new Avid Studio App. for the IPad.

So they're loosing in the consumer segment and . . . they're losing in the Pro Editor segment as well.

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