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Re: NAB: Adobe, Avid and Autodesk (FCPX too)

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Kevin PatrickRe: NAB: Adobe, Avid and Autodesk (FCPX too)
by on Apr 22, 2012 at 12:08:31 pm

[Bill Davis] " The Adobe booth for 2012 was only about a quarter the size of BlackMagic, a bit smaller than Autodesk, and smaller than AJA."

Perhaps I was a little misleading. You're right the Adobe booth was not a large booth. Total footprint might have been close to Autodesk, at best, smaller than AJA and BM's huge booth.

The difference was the fact that the seating area for Adobe was much bigger than all the rest. Maybe four times Autodesk? Significantly larger than the few chairs around BM's DaVinci Resolve. Adobe's open theater consumed most of the booth. Plus their design was wide open, so there were a lot of bystanders, not taking up costly booth space.

Interesting choice of booth design, whether intentional or driven by cost. They maximized their space for viewers, spent much less money on booth design (mostly chairs) and needed less floor space than most. Red's booth next door was at least twice as big, but most of the people standing in between the two booths seemed to be looking at Adobe's presentations. Red's presentation was of course in a closed theater with people waiting in line, looking at basically nothing but each other. Either Adobe was very clever, or the Finance guy brought down the budget hammer for this year's show. Either way, it seemed to work well for them.


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