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Re: One year later...

COW Forums : Apple Final Cut Pro X Debates

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Andrew KimeryRe: One year later...
by on Apr 20, 2012 at 8:47:23 pm

[Andrew Richards] "
This sentiment puzzles me. Had they waited to release FCP X in January, 2012 instead of in June, 2011, it would mean they care about professionals?"

I think I see where Shane is coming from. To me, and I may be off base here, if you are going to launch a new product you are going to put your best foot forward towards your core demographic first and I feel like if Apple wanted to target the 'level' of professional that needs b'cast monitoring, multicam, etc., those things would've been higher on the priority list. They would have been there at launch while import from iMovie and share to CNN iReporter would've been added in later updates.

Maybe I'm reading too much into it, but that plus other things that happened signals to me that Apple is targeting a different demo w/FCPX. Will they take higher end users? Of course. Will they add higher end features? Sure. But, if push comes to shove, those things will take a back seat to the wider user base that they are targeting.


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