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Re: One year later...

COW Forums : Apple FCPX or Not: The Debate

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Craig SeemanRe: One year later...
by on Apr 20, 2012 at 6:56:55 pm

So if Avid discontinued its front end for Isis it would still have the same ROI value to you?
I was a big fan of Unity at one point, trying to push the company I worked for to buy one . . . but there was a lot less competition in that market 10 years ago.

This is the hypothetical:
If I bought a Media Composer in 2000 and Avid abandoned it, I'd still have a perfectly functional Mac, The proprietary cards and the software through were a large part of the cost and value. I certainly would have been able to install FCP but there'd be a lot of lost ROI.

I can add Avid Shuttle hard drive systems into the equation as well. That was just a bit bucket. It was a much more expensive bit bucket though.

My business question is, if Avid abandoned their Unity/Isis integration software etc, would there be loss on ROI. It's still a bit bucket but Avid MC circa 2000 was still a Mac. That wasn't its primary cost or value though.

I'm honestly not sure how closely the feature, benefit, value is tied to anything Avid proprietary involved if such proprietary function were lost. Maybe very little or none . . . but I'm not sure, not having investigated or setup such a system lately. Additionally if Avid doesn't add much proprietary value then why go with that as a business decision. I'm wondering because I do think there are business that use Media Composer and Symphony and aren't purchasing Unity/Isis because they are finding value elsewhere. I think this may be part of Avid's financial problems.

Basically it would seem to me that many people using MC and those now crossgrading to Symphony are choosing other mass storage management solutions. Assuming that's true (yes just an assumption), why aren't they seeing the added benefit in Unity/Isis?

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