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Re: Apple finally updating their online FCPX Pro marketing

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Jeremy Garchow
Re: Apple finally updating their online FCPX Pro marketing
on Apr 12, 2012 at 4:14:59 am

[Michael Gissing] "This sort of publicity seems to be mostly crowing about how FCPX can be part of a big broadcast setup but it is mostly because other third party developers plus da Vinci have made it possible. "

Well....

That's what we have been saying all along, right? With the metadata and organizational capabilities that are truly unique to any NLE, really decent color correction (if you can get around the color board interface, the quality and power are remarkable, along with shape masks), logic effects for audio for the people that don't need bigger iron finishing, what appears to be a decent built in keyer, fcpxml being preliminarily in place to get out to big iron when you need it via paid third party capability, it runs well on lower power editorial machines......whats not to like if an editor likes to edit on it? If you're a shop and need to buy 50 seats (hell even 5 seats), do you want 50 $6-10k MacPros? You used to need it. Today? Maybe you don't. Ivy Bridge will notch performance up once more and you won't have to buy an expensive GPU configuration to run it on every machine, or switch platforms to buy a machine that will allow you to put in an expensive GPU.

There are people that like this software, and in my opinion, it's warranted. Of course it needs more work as any software that has been rewritten from zero needs after being released for 9 months, but it seems it's still being developed. It looks like people are starting to bet the farm on it if you believe the advertising.

Apple dumped Shake, and FCS3. It seems clear they are out of the "high end" finishing game, what's left is an editor with decent effects controls for those that are comfortable with the layout, a developing interchange language for those that need to get in and out of fcpx, and decently powered, cost effective, miniaturized machines.

It's not for everyone, and that's fine. There's some really cool tools and deals out there these days for production and post, big iron and little iron, pc and Mac, dogs and cats. We should be excited, not discouraged.

Jeremy


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