APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Autodesk Smoke is changing. Everything.

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Herb Sevush
Re: Autodesk Smoke is changing. Everything.
on Apr 10, 2012 at 6:29:48 pm

[Chris Harlan] "my impression at the time was they purposely hobbled and then killed it because it offered to much competition to their precious IRIX line, specifically to Smoke. "

It was a combination of the two, inability to market a low cost editor along with fear of the low cost editor eating into sales of it's more profitable siblings. Along with gross stupidity off course - starting with the albatross of it's new name - *edit. I can't begin to tell you how many Abott and Costello "who's on first" routines that name caused it's users.

Herb Sevush
Zebra Productions
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf

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