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Re: What if there actually IS a new Mac Pro?

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Walter SoykaRe: What if there actually IS a new Mac Pro?
by on Mar 15, 2012 at 2:44:57 pm

[Jeremy Garchow] "If I switch to windows and HP or Dell or Boxx, should my confidence automatically be recharged for the foreseeable editing future? If so, how?"

That's a two-part question. There's a hardware and a software component. If you really believe in the future of FCPX, then no, switching platforms should not recharge your confidence.

If hardware is the main thing shaking your confidence, and if you are comfortable with the alternatives from Adobe and Avid (and maybe GVG or EditShare), then in my opinion, yes, your confidence could be recharged on another platform.

Windows and PCs exist in a functioning free market that has no parallel with Apple. When you look outside the Apple ecosystem, if there is a need, someone will fill it in exchange for money.

If HP, the workstation market leader, pulled an FCP7 and dropped the workstation market tomorrow, it would create a $3 billion gap [link] in the market. Someone would step up to fill it. More likely, several someones would compete to fill it. As long as someone needs performance computing, there will be a vendor to offer it.

Apple behaves capriciously, and as long as you stay on the Mac platform, you are tied to the decision-making of a single vendor. Voting with your wallet doesn't work, because within the Mac platform, you have no alternatives to Apple. Moving to another platform with multiple competing and specializing vendors gives you a far better shot at getting the product you need.

Walter Soyka
Principal & Designer at Keen Live
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