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Re: What if there actually IS a new Mac Pro?

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Craig Seeman
Re: What if there actually IS a new Mac Pro?
on Mar 13, 2012 at 9:03:57 pm

[Walter Soyka] "[Craig Seeman] "I think Apple's new business model is not about limited power but limited expandability of hardware, building in planed obsolescence."

That's antithetical to the design principles of a workstation, no?"

To a "traditional" workstation. This is Apple we're talking about.

[Walter Soyka] "You think Apple is intentionally pushing people onto new hardware, rather than optimizing the software for current hardware or rather than trying to limit their Q&A testing matrix?

If that's true, why would you buy from a vendor who intentionally limits their offerings to try to compel you to buy more?"

I didn't say everyone would like it. I'm just looking at Apple's business model and thinking where they'd go with it. It really comes down to the "value proposition" they offer. Is there a competing Thunderbolt equipped workstation if you find value in Thunderbolt? If (and a BIG IF for some) FCPX and its ecosystem becomes compelling, is there another workstation replacement option?

What business/profit motive would Apple have in continuing to make a Xeon class machine? It's only worthwhile if they can increase revenue. Either they move more units or create a "compelling" situation for more frequent replacement.

Do you see another business model viable to Apple? Do they have a business motive to produce basically the same box with the addition of a couple of Thunderbolt ports? I don't mean this rhetorically, please do explain.

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