APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: MacBreak Studio discussion on Avid and FCPX

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Jeremy Garchow
Re: MacBreak Studio discussion on Avid and FCPX
on Jan 26, 2012 at 5:25:24 pm

[Andy Field] "It's important to remember that the MacBreak studio guys are ALL IN on Final Cut Pro X -

this is their bread and butter - training videos.

They've already made and sold all the FCP7 training videos they'll do since it's EOL.

They had advance looks at Final Cut Pro X to get the first training videos out. If FCP X doesn't sell - they don't make money. I've written to one of the two excellent instructors in that video at the top of this thread and urged them to make an AVID training video as the majority of FCP 7 editors couldn't continue working with X - he responded they already were in the process - which indicates they knew FCP X wouldn't be widely accepted before it even hit the Apple online store shelves.

As for the guy on the right chuckling whenever there was an Avid feature mentioned -- he too is vested in Apple succeeding with Final Cut Pro X as he's helping create the training videos -- they are enthusiastic cheerleaders in large part because it's their income at stake -- they may indeed love FCP X -- but they're counting on folks who need training to love it a lot more."


Pretty jaded view, there.

I'm sure if they didn't believe in it, they would toss it aside, just like the score of Legacy users have done all over the internets. There's no incentive for them to work on something that they don't think is going to succeed. Maybe they know more than we do....

Judging by the napkin based numbers of FCPX sales, they have a bunch of new and potential clients. Good for them.

That being said, they need to go where the money is, so an Avid training program makes sense, especially for FCP "switchers". They are just like us, they need to look around to see where they need to be, and not put their sh*t in one basket.

Not a big deal or conspiracy, rather, a smart and necessary move.

Jeremy


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