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Re: MacBreak Studio discussion on Avid and FCPX

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Chris Harlan
Re: MacBreak Studio discussion on Avid and FCPX
on Jan 25, 2012 at 8:24:17 pm

[Walter Soyka] "One-man shops disrupted the post boutiques of the 1990s, which were funded much the same way -- except with a little help from your bank (with your home as collateral) instead of unsecured credit card debt. Was it harder and riskier to start a post operation then? Of course, but it was even harder and riskier before that. Prior to the emergence of desktop NLEs, you needed seven figures just to open the door of a post facility."

I think another memory that is being lost is that of "offline/online" post relationship, and that all early NLEs were offline editorial tools. A lot of people today have no notion that the product you got from an NLE was an EDL, so that you could make the vast majority of your editorial decisions before going to the post house. Prior to NLEs, this was done with small offline source/record systems from many different companies. So, NLEs were competing not with Post House, per se, but with companies like Convergence, GVC, and CMX.

The direct competition with Post houses began with the development of "broadcast cards," and cartridge-loading high resolution decks where people could capture and finish.


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