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Re: MacBreak Studio discussion on Avid and FCPX

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Chris Harlan
Re: MacBreak Studio discussion on Avid and FCPX
on Jan 25, 2012 at 7:35:58 pm

[tony west] "It also reminded me how Apple was such a game changer.

The money kept most people out of the game early. You had to work in someone else's house.

When Apple put out FCP it ended up bringing the price down to the point where you could have your OWN house.

That's a huge difference.
"


This is actually not true. There were many other early NLEs that were competitive in price with Avid, and some that were competitive in price with FCP. At the "Pro" level, D/Vision was a lot less expensive than Avid. As was Speed Razor, which was one of the first actual "broadcast quality" capable editors. It was extremely plausible to build your own house back in the late '90s. Of course, these were both on PCs so much of the Mac crowd may never have come across them.

The expensive thing--back in the '90s--was the digitizing/playback card because computers were not capable of data rates that could support video, and needed supplementary hardware to play back even low res "offline" video.

There were also a number of software only packages that matured just before or at about the same time as FCP. Premiere--for instance--which I found unusable until version 4.5/5, when it became a viable editor.

When Apple bought and released FCP, they did in fact change the industry, but as much by chasing smaller companies out as by attacking Avid's user base. Most of these companies are now unknown to newcomers who have the perception that it has always been some kind of Avid/Apple war. But that is just not true.


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