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Re: Bunim/Murray chooses Avid

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Chris ConleeRe: Bunim/Murray chooses Avid
by on Jan 4, 2012 at 9:06:14 pm

Yeah, I agree. I'm in feature and episodic television editorial in L.A., and it's been 90+% Avid/ProTools for years. But now my friends in promo, trailers, reality and video games are making the shift to Avid. Some of them under much duress, but they're making the shift nonetheless.

I agree, by the end of 2012 Los Angeles will be all Avid, all the time. These folks feel like Apple just burned them bad, and in this town where it's freaking hard enough to survive as it is, they're going for the company with a 20 year track record of professional features and support. Even if it costs them a bit more up front. Peace of mind speaks volumes in this new economy.

Of course that presupposes that Avid finds a way to stop the financial meltdown that it's currently experiencing...


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