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Re: FCPX Trumps Avid

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Walter SoykaRe: FCPX Trumps Avid
by on Dec 16, 2011 at 8:21:07 pm

How about looking at the question of NLE platform attracting clients another way. Among discerning clients seeking post-production services (not full-service, end-to-end production), which ones of these statements would they like most to hear?
  • "We'll be cutting your project on an Avid in our fully-equipped suite."
  • "We'll be cutting your project on FCP7 in our fully-equipped suite."
  • "We'll be cutting your project on FCPX in our fully-equipped suite."


I am sure that someone will say that the tools don't matter, and only the results do. For that, I'll add the following:
  • "We'll be cutting your project on iMovie on our laptops in a coffee shop."


Rightly or wrongly, many clients use your choice of tool to help them gauge the kind of results they can expect. Others may have specific reasons for wanting a project to be cut on a specific platform.

My guess is that most folks using FCPX professionally are providing finished products to their clients. FCPX can be a perfectly suitable choice here.

However, on larger, multi-vendor projects, which tend to be what I'd consider "big budget gigs," FCPX's low level of interoperability is an obstacle. On jobs like these, the tool choice does matter a great deal.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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