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Re: The first signs of the death of final cut pro 7.... :(

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Tim Wilson
Re: The first signs of the death of final cut pro 7.... :(
on Sep 29, 2011 at 7:26:07 am

[Bill Davis] "But if iCloud is a play to "sell hardware" it's an odd model - because isn't access to its virtues pretty much identical whether you're accessing it from an $8000 desktop tower or a $229 iPod touch?

Not if you're selling 100,000 $399 phones for every $8000 tower. :-)

I made that number up, but credible analysts have been poking around iPhone 5 sales of 110 million units in its first year, with approx 17 million in the first maybe I'm not far off, either.

I thought the point of traditional "hardware driving software" was at least partially built around the concept that in order to run a powerful and professional app, you were forced to the top of the price pyramid to buy a professional class hardware box."

The pyramid model may work everywhere BUT the computer business.

The biggest computer company in the world is publicly considering spinning off its actual computer business to focus (focus?) on the cloud, and the second biggest computer company got there by dropping the word "computer" from their name.

I'm oversimplifying of course. The world will always need heavy processing power and local storage in one box, and Apple will be in that business until they're not. But that business has a ceiling. The iDevice+app business kinda doesn't.

Apple still believes in Macs, no doubt about it. Last quarter was the best quarter for Mac sales in Apple's history, up 22% YoY. Best-selling Mac? The MacBook Air, of course. The one that runs the cloud.


You and me, we may never spend as much on iDevices and apps for the rest of our lives to equal what we spent on Mac Pros. But we're old and rich. (Hahaha!) There are millions of people who've bought two or three iDevices who will never buy a Mac, or who buy multiple iDevices and a couple of MacBook Airs and an iMac who will never buy a Mac Pro.

It has always been a truism that you can make more money selling a lot of cheap things than a handful of expensive ones -- but hardly anyone has actually done it.

The big thing to keep in mind is that Apple isn't going to use Tim Cook and glorified PowerPoint to sell the cloud. They're going to use iPhone 5 and Peter Coyote. Game over.

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